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Apprenticeship Standard: Marketing Assistant L3

A thorough introduction to traditional and digital marketing that will give Apprentices the experience they need to get started in the industry.

WHY CHOOSE THIS COURSE?

Recognised by the Chartered Institute of Marketing (CIM), the Level 3 Marketing Assistant Apprenticeship gives learners a thorough grounding in digital and traditional marketing. The programme provides both a well-recognised qualification and the experience needed to succeed in roles such as Marketing Assistant, Marketing Coordinator or Social Media Manager.

Taught by the College’s industry-expert tutors, with current experience in the sector, Level 3 Marketing Assistant Apprentices gain the knowledge, competence and confidence to contribute to the marketing activities of the business they work for, making a real difference to business success and developing their own skills along the way.

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Start date: 01/08/2022

Course code
APMARK322T
Level
Level 3
Location
Truro College
Duration
1 year
Qualification
Apprenticeship

TOP COURSE HIGHLIGHTS

CIM qualification

Internationally recognised

Small class sizes

Industry links

Industry-expert tutors

The College’s industry-expert tutors work in the sector, with many years’ experience and provide learners with strong real-world examples.

Cutting-edge content

The course is reviewed and updated regularly to keep pace with the ever-changing landscape, tools and techniques of Digital Marketing and social media.

A world-wide qualification

Apprentices achieve qualifications with the Chartered Institute of Marketing (CIM), the world’s largest community of marketers recognised around the globe.

WHAT WILL I LEARN?

The course starts with Marketing theory and planning, how to develop and communicate with different audiences, which messages to focus on and how to develop a brand. Apprentices will also learn how to conduct and use effective market research and about the ethics and legislation relating to Marketing communications. The course then moves on to specific Digital Marketing skills such as Email Marketing, Social Media Marketing, SEO, PPC Advertising, Website Development and Social Media Advertising.

Each element will be covered fully, before Apprentices go on to complete a short skill-based project in their workplace, to demonstrate they are able to put learning into practice.

WHERE WILL IT TAKE ME?

This course prepares Apprentices for career progression to roles such as; Marketing Assistant, Marketing Coordinator and Social Media Manager. Further study options include degree-level courses in Business and the Level 4 Digital Marketing SUCCESS module at the College’s University Centre.

ASSESSMENT ARRANGEMENTS

Apprentices will be assessed through a work based project, multiple choice test and interview.

ENTRY REQUIREMENTS

Grade 3 GCSE (D) or above in English and Maths.

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Truro College
College Road
Truro
Cornwall
TR1 3XX

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