Apprenticeship Standard: Marketing Assistant L3
This Apprenticeship will provide a thorough, in-depth introduction to both traditional and digital marketing, and will give Apprentices the relevant experience they need to get started in the industry and gain permanent employment within any area of Marketing and Communications.
TOP COURSE HIGHLIGHTS
CIM qualification
Internationally recognised
Small class sizes
Industry links
Industry-expert tutors
The College’s industry-expert tutors work in the sector, with many years’ experience and provide learners with strong real-world examples.
Cutting-edge content
The course is reviewed and updated regularly to keep pace with the ever-changing landscape, tools and techniques of Digital Marketing and social media.
A world-wide qualification
Apprentices achieve qualifications with the Chartered Institute of Marketing (CIM), the world’s largest community of marketers recognised around the globe.
WHAT WILL I LEARN?
The course starts with Marketing theory and planning, how to develop and communicate with different audiences, which messages to focus on and how to develop a brand. Apprentices will also learn how to conduct and use effective market research and about the ethics and legislation relating to Marketing communications. The course then moves on to specific Digital Marketing skills such as Email Marketing, Social Media Marketing, SEO, PPC Advertising, Website Development and Social Media Advertising.
Each element will be covered fully, before Apprentices go on to complete a short skill-based project in their workplace, to demonstrate they are able to put learning into practice.
WHERE WILL IT TAKE ME?
Sucessful completion of this course prepares Apprentices for career progression to roles such as Marketing Assistant, Marketing Coordinator and Social Media Manager. Further study options include degree-level courses in Business and accredited and non-accredited management and marketing courses available at the University Centre Truro and Penwith.
ASSESSMENT ARRANGEMENTS
Apprentices will be assessed through a work based project, multiple choice test and interview.
ENTRY REQUIREMENTS
Grade 3 GCSE (D) or above in English and Maths.
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What you could earn
Potential Salary
£63,547
Entry Level Salary
£21,857
Average Salary
£122,465
Annual openings in Cornwall
110
Potential Salary
£48,150
Entry Level Salary
£17,426
Average Salary
£107,159
Annual openings in Cornwall
88
Potential Salary
£35,579
Entry Level Salary
£15,462
Average Salary
£60,867
Annual openings in Cornwall
29
Potential Salary
£34,287
Entry Level Salary
£16,764
Average Salary
£65,282
Annual openings in Cornwall
6
Potential Salary
£38,718
Entry Level Salary
£18,052
Average Salary
£74,776
Annual openings in Cornwall
7
Potential Salary
£29,902
Entry Level Salary
£13,641
Average Salary
£56,458
Annual openings in Cornwall
67
Potential Salary
£41,215
Entry Level Salary
£22,374
Average Salary
£80,022
Annual openings in Cornwall
179
Potential Salary
£24,024
Entry Level Salary
£13,579
Average Salary
£49,018
Annual openings in Cornwall
67
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