Success - The Digital Marketing Opportunity
Success short courses are modules taken from university level qualifications or bespoke short courses that have been developed to tackle the needs of employers and are accredited by the University of Plymouth.
Why Choose This Course?
This course is aimed at those working or interested in working in roles that include responsibility for digital marketing or are interested in learning more about the benefits of adopting a digital marketing strategy. Learners will increase awareness of the benefits of adopting a dynamic digital strategy within a business. They will identify ‘digital’ consumer behaviour, how businesses can develop ethical targeting strategies and learn to evaluate how traditional marketing techniques can enhance and complement digital strategies.
Apply for this course
Start date: 31/07/2023
Top Course Highlights
Outstanding Facilities
Excellent tutor support
Digital strategies
Traditional & Digital
Evaluate how traditional marketing techniques can enhance and complement digital strategies.
Identify consumer behaviour
Identify ‘digital’ consumer behaviour and how businesses can develop ethical targeting strategies.
Raise awareness
This course will raise awareness of the benefits of adopting a dynamic digital strategy within a business.
What Will I Learn?
This is a level 4 programme and by the end of the course you will have demonstrated an understanding of the benefits and opportunities of organisation adopting an on-line strategy using appropriate and relevant digital channels, as well as identifying the change and growth of digital consumer behaviour and will also be able to evaluate where digital marketing is positioned within the wider context of brand management and traditional marketing history. Self-study outside the taught sessions is required. Assessment is 50% Coursework (Report); 50% Presentation.
Programme Content:
- Examine the growth of digital platforms.
- Define key differences between traditional and digital marketing.
- Explain how businesses can prepare marketing strategies that benefit from using both techniques.
- Explore how businesses can adopt a digital strategy that engages with customers.
Where Will It Take Me?
This course is a 20-credit module accredited by Plymouth University. On completion of this course, further study of an additional two modules could create a 60 Credit Certificate of Professional Development (CPD) Award.
Taster Sessions
The College holds free taster sessions for SUCCESS Short Courses that are funded by the ESF. To register your place email success@truro-penwith.ac.uk
Additional Information
Duration: 5 one-day sessions over 10 weeks
Cost: £830 per person*
*Part funding available subject to eligibility.
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