With many ideas bouncing around, such as bags made from recycled wetsuits, the team finally settled on the plan to capture the essence of Cornwall through sight and smell. Taken from their business overview, Cornish Essence aims to: “Create visually and aromatically pleasing air fresheners, inspired by Cornwall’s exquisite character and themed by its bloom, coast, heritage and landscape.”
The business’ vision of “promot[ing] Cornwall’s exquisite character and appeal by enticing nostalgia and stimulating senses” will be made a reality through the cooperation and hard work of the team. Each member has taken on a directorial role to ensure each aspect of the business is covered. The roles include Director of Technology, Corporate Social Responsibility, Sales, Operations, Finance, Managing Director and Human Resources and Marketing. While each has settled into their roles well, the plan is to swap around during the project so that each student can get a feel for different roles.
After settling on their idea, vision and roles it was on to the important step: finalising the product. With so many beautiful and iconic images of Cornwall to choose from, the team settled on the two they wished to start with, naming the first fragrance ‘Coast’ and the second ‘Bloom’. Coast is depicted by a photo of St Michael’s Mount paired with a clean and fresh scent whereas Bloom is represented by a photo of the flower of Cornwall paired with a light floral fragrance.
The students attended their first event recently, with a stall at Cornwall Services. It was a great chance for them to get a feel for the commercial side of the business and to interact with customers face-to-face.
The project aims to provide experience just like this for students. Kat, Director of Marketing for Cornish Essence, explained: “We get a bit of help and guidance from lecturers but they don’t tell us what we should and shouldn’t do. It’s about us finding out what the barriers to entrepreneurship are and how to overcome them and to develop our skills for that.”
If you are interested in the students’ business and would like to experience Cornish Essence for yourself, make sure to check out their Facebook page at @CornishEssenceLtd or their website at cornishessence.com, where you can find out about their products and how to purchase them