College adapts as employers demand bespoke training

The history of brewing may not be the first thing that springs to mind when you think of professional development courses, but thanks to an innovative approach being taken by one training provider in Cornwall, that is exactly what’s in the curriculum.

Responding to the request of one of its largest clients, Truro and Penwith College’s Business Training team has recently been training staff at St Austell Brewery on the origins of the company and the history of its brewing. 

Keen to continue the development of its staff, St Austell Brewery approached the College who could help provide bespoke training that not only combined appropriate ‘off the shelf training’, but also included courses designed specifically for the company.

Richard Parkes, Learning & Development Manager at St Austell Brewery, said: “One of our focuses for this year has been to develop our key leaders across the company, developing not only their leadership skills but also establishing a defined culture regarding what leadership should look like at St Austell Brewery and within hospitality as a whole.”

Working in partnership with the College, the brewery designed a bespoke programme for over 40 leaders. Nationally recognised qualifications in leadership and management have been combined with company history, covering some of the most important names to St Austell Brewery including; Walter Hicks, who’s wine production dates back to 1851 and Hester Parnall’s extraordinary rise to company Director in 1911 during the Suffragette Movement, ensuring the passion and traditional brand values are carried through to the customer experience in the present day.  

Richard Parkes continued: “Truro and Penwith College truly understood how to take leadership theory and apply it through our company narrative, bringing it to life. Their team are both knowledgeable and keen to work with you so that bespoke training programmes strike the right tone and have a lasting impact”.

Adele Bull, Business & Professional Deputy Team Leader at Truro & Penwith College, said: “We have been able to design a focused leadership and management programme and enhance it to cover the specific requirements of the business. The programme has already proved beneficial to St Austell Brewery in its initial launch period and we are delighted to be expanding the programme to a wider audience of managers across their managed estate.”

Increased demand for bespoke packages has prompted the College to extend its team of industry leading tutors. New management tutor Rob Harris has recently joined the team bringing a wealth of experience having previously worked for a large National Training Provider for almost nine years. His involvement in the educational industry has covered multiple aspects from re-writing the Level 3 City & Guilds Education and Training Award for a new awarding body to the training of any unqualified teachers in the company.

Rob Harris, Management Trainer at Truro and Penwith College said: “When I applied for the role at Truro and Penwith College, one of the big factors was the Ofsted Outstanding Grade 1 the College has. Since I started here I can see what values the College has, the reasons why that Grade 1 was achieved and how everyone works to maintain that Grade. I am certainly not disappointed with the change”.

For more information on how we can discuss your business needs and put together a training package, contact us on 01872 242711 or or visit the website at