Creative designs to encourage walking and cycling in Truro

Art and Design students from Truro College have been working hard to create a new set of posters for a local social media campaign.

Led by Cornwall Council in partnership with sustainable travel charity Sustrans, the social media campaign will be used to encourage people to use the new shared space route between Truro and Threemilestone.

The students were given a client brief to follow, giving them the chance to experience working to guidelines set by external agencies. After the first deadline, a shortlist of students were taken forward and sent through to the Cornwall Council’s comms team, who sent back edits for the students to make.

Out of these designs, four were chosen to be used in the campaign. Bethany Polatch, Eve Prout, Hannah Goodman and Jade Always were the four students to have their designs chosen, which means they will be shared by Cornwall Council’s social media and seen by thousands of people.

Nick Ratcliffe, the Sustrans project officer who worked with the College, said: "It was a privilege to work with such committed and professional young people. They grasped the assignment with two hands and produced some exceptional work. I wish them all the best with their future careers.”