Students join fight against single-use plastic

Combining their talent for business with their desire to protect the planet, six aspiring entrepreneurs have created a Cornish inspired product to help combat plastic waste pollution.

BA (Hons) Business, Enterprise and Leadership degree students with their environmentally friendly and reusable cup at Truro and Penwith College.

The Cuppa Cornwall business team.

Cuppa Cornwall, the brainchild of BA (Hons) Business, Enterprise and Leadership students from Truro and Penwith College, is a Cornish-born company that specialises in the promotion of plastic-free living with the creation of their 100% leak proof and recyclable reusable cup.

Business member Katie Ellery said: “99.75% of single-use cups do not get recycled properly. As Cornish students, we want to tackle this problem and save our coastline to preserve Cornish beauty.”

Proudly portraying the Cuppa Cornwall logo, the company name and Cornish flag is laser etched into the stylishly crafted natural bamboo and stainless steel cup, which proved to be an instant hit with customers as the company struggled to keep stock on the shelves during the initial product demo.  

The Cuppa Cornwall reusable cup, as created by the BA (Hons) Business, Enterprise and Leadership degree students from Truro and Penwith College.

The Cuppa Cornwall reusable cup - helping to combat plastic waste pollution with style.

The Cornish inspired Cuppa Cornwall logo as designed by BA (Hons) Business, Enterprise and Leadership degree students at Truro and Penwith College

The Cornish inspired Cuppa Cornwall logo.

Going to great lengths to make their product as eco-friendly as possible, Cuppa Cornwall has even taken the strain out of sourcing biodegradable teabags by adding a removable strainer to the cup, giving owners the option to drink their favourite loose-leaf tea and infused beverages while they’re on the go.

With a shared love of Cornwall, the business members came together by choosing to stay in the county and study the BA (Hons) Business, Enterprise and Leadership course at Truro and Penwith College. Preparing students for success upon graduation, the entrepreneurs have gained hands-on experience in areas of Management, Finance, Marketing, Sales, Sustainability and Customer Services. Business member Katie Ellery said: “We have enjoyed bonding as a team to work together and create Cuppa Cornwall; it is a brilliant opportunity for us as local entrepreneurs.”

Launching their product in the Truro branch of the national kitchenware specialist store Steamer Trading Cookshop, Cuppa Cornwall were overwhelmed by the response that their product gained. Having exceeded their predicted sales and received an outpouring of positive feedback from customers, Steamer Trading Cookshop has invited the company to return to the store in the future to deliver further demos of the reusable cup.      

With spring in full swing, the company plans to attend a variety of local trade shows, enabling them to connect with customers face to face and to continue networking with retailers across Cornwall.

If you are interested in studying University Courses at Truro and Penwith College, visit the Truro Campus on Thursday 2 May to find out more, search www.truro-penwith.ac.uk/events for details.