Support for Cornwall’s retailers ahead of festive season (Blog)

It may feel as though summer has only recently turned to autumn, but with Christmas a mere 8 weeks away as far as retailers are concerned tis the season to be jolly…. And sell sell sell.

It’s no secret that the Christmas period is vital for the retail industry, with a good or bad festive period making or breaking a company’s financial year. In the five week build up to the big day in 2017 UK consumers spent a whopping £43.4bn, perhaps surprisingly only £1bn of this was spent on food with £8.2bn spent online. The remaining £35.2bn was spent on the high-street, up 3.4% on 2016*.

With more money being spent it’s interesting to note that 2017 saw in-store footfall drop by 5.5% compared to 2016*. An increase in spend is clearly good news for retailers but with fewer individuals visiting our stores the value of a positive customer experience and the importance of those working on the front line to deliver that experience while understanding merchandising and upselling has been brought into focus.

With many retailers requesting help to upskill their staff ahead of the festive season Truro and Penwith College Business has developed new courses for the sector.

Two one day sessions in particular have proved popular in customer service and upselling, and retail merchandising. Both are available as part of Truro and Penwith College’s bespoke provision for employers keen to get the most out of the festive period and start dates are also planned in early 2019 ahead of the busy Easter season:

More information is available via the links above and by contacting Truro and Penwith College Business on 01872 242711 or business@truro-penwith.ac.uk.

Truro and Penwith College continue to work with employers in all sectors across Cornwall to develop bespoke training solutions that deliver results. For a more tailored and completely free consultation with an advisor contact the team via the contact details above.

 

*Deloitte - https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/deloitte-uk-retail-trends-2018.pdf