Niki Thomas, 20, completed her Marketing Apprenticeship in July 2018.
Niki followed the Apprenticeship route after deciding that university wasn’t for her, instead opting to gain experience in the workplace and earn money whilst working towards her next qualification. Since completing her Apprenticeship, Niki has successfully secured a full-time position at Truro and Penwith College as a marketing and events coordinator.
After completing her A Levels at Truro and Penwith College, Niki’s passion for photography and videography along with a desire to understand how a business attracts its customers led her to pursue a career in marketing.
Fortunate timing meant the College was recruiting a Marketing Apprentice to join its Publicity team. Niki successfully applied for the position, starting her Level 3 Marketing Apprenticeship in November 2016 and hasn’t looked back: “When I started I didn’t have any experience in marketing, but I’ve been able to learn and gain practical, hands-on experience at the same time. It was great to be able to earn money while working towards my qualification.”
Niki feels her greatest achievements during her Apprenticeship include being shortlisted and highly commended at the Cornwall Apprenticeship Awards and overcoming some of her personal struggles with support from her colleagues.
“I helped to organise the Cornwall Apprentice Awards in 2017. I created all sixteen of the videos for the awards ceremony and also got to attend as a guest after being shortlisted for an award. It was really nice to sit there and see my work on screen,” said Niki.
“I also gained a lot of confidence by pushing myself and attending meetings with business leaders and senior members of staff by myself - I also found the confidence to be a public speaker and advocate for Apprenticeships at some of our internal events. This was really difficult at first but it got easier each time and now it’s something I wouldn’t think twice about doing.”
Niki has now completed her Apprenticeship and has secured a full-time permanent job at the College, working as the marketing and events coordinator for a new European-funded project called Hospitality Table Cornwall. The project aims to bring professionals and leaders from Cornish hospitality together to shape training and develop the next generation of hospitality professionals.
Niki commented: “The team at Truro and Penwith College were so supportive throughout my Apprenticeship, both as an employer and as a learning provider. I was assigned a mentor, a tutor and a line manager so I always knew who to go to if I had any questions. My colleagues were also really helpful – everyone has a different approach to marketing and it’s great to pick up various skills from each person.”
“I wouldn’t have been able to secure my new role without my Apprenticeship and the experience I’ve gained through the College - I’m excited for what is to come in the future with my marketing career!”