T Level Marketing
WHY CHOOSE THIS COURSE?
The T Level in Marketing is designed for learners aiming to develop the knowledge, skills, and professional experience required for careers in advertising, public relations, social media management, and event marketing. This qualification combines rigorous classroom learning with substantial industry placement, ensuring students gain both theoretical understanding and practical insight into the marketing sector.
What You Will Study
Students will explore the core principles that underpin modern marketing practice, including:
- Brand development and the role of branding in shaping business identity.
- Marketing techniques and how they contribute to value creation.
- Unique Selling Propositions (USPs) and how businesses differentiate themselves.
- Ethical considerations in marketing, including stakeholder impact, sustainability, and the green economy.
- Business types, with particular focus on social enterprises and their role in the wider economy.
Industry Placement
A key component of the T Level is a substantial work placement with an employer. This provides students with valuable real-world experience, enabling them to apply classroom learning in a professional environment and develop essential workplace skills.
Assessment for this qualification includes:
- Two externally set written examinations
- Employer-set projects, designed to reflect real marketing challenges and test applied knowledge
This programme is suited to learners who are:
- Interested in pursuing a career in the marketing and communications industries
- Keen to combine academic study with practical experience
- Motivated by creative problem-solving, strategic thinking, and understanding consumer behaviour
Four GCSEs at Grade 4 or above to include English Language or Literature.
Awarding Body: Pearson
