WHY CHOOSE THIS COURSE?
The aim of this programme is to bridge the gap between technical execution and conceptual depth. Rather than teaching specialised software and equipment in isolation, the course uses media—such as filmmaking, music video, advertising, audio production, digital journalism, and graphic communication—as tools for critical expression and creative problem-solving. By framing media as a “Creative Practice,” students are encouraged to take creative risks, challenge conventional narratives, and understand the cultural impact of the messages they construct.
Course Structure
Progression
The qualification will support students to develop a portfolio of work enabling them to make applications to appropriate entry level roles, training programmes, apprenticeships or self- employment. The qualification will appeal to students interested in a wide range of careers across the creative and media industries, depending on their chosen specialism and areas of interest. Potential progression routes and career areas could include:
- Digital content creation
- Film and video production
- Television and broadcast media
- Photography and lens-based media
- Animation and motion graphics
- Graphic design and visual communication
- Advertising, marketing and creative communications
- Podcasting and audio production
- Digital media and interactive content
- Creative production and project management
- Creative direction and art direction
- Branding and campaign development
- Freelance and independent creative practice
There are no formal entry requirements for this qualification. However, it is recommended that students have a minimum of 4 x GCSEs at grade 4 or above, including English +/or Maths.