BTEC Level 3 National Extended Diploma in Business

In the “Developing a Marketing Campaign” module, students gain an insight into what marketing actually is and how important marketing is to business and this can help them decide whether marketing might be an area where they might want to develop a career. It examines the principles of marketing and how a marketing campaign is planned, implemented and evaluated.

Other modules in the first year concentrate on combining knowledge of business activities with practical skills. As the name suggests, the “Managing an Event” module requires students to plan, run and evaluate a business event in teams. Events Management courses are increasingly popular in higher education and Events Management is a growing sector of business in Cornwall.

Other modules available to be taught in Year 1 include “The Recruitment and Selection Process” which gives students an invaluable opportunity to see recruitment and selection through the eyes of a recruiter and a candidate, thus improving their employability skills. In “Market Research,” students learn to carry out vital market research that could make all the difference to the success of a product or service.

Year 2 of the course builds upon and expands the core business knowledge and skills learned in Year 1. The “Principles of Management” module allows students to learn management theories and develop management skills that can be applied to many areas of business. The “Business Decision Making” module provides students with skills and experience when it comes to researching and manipulating information from across the business on the basis of which important decisions are made. The “International Business” module gives students an insight into business practices that surround both exporting and importing goods and services (important knowledge in our globalised world) and how these vital activities are financed.

Other modules available to be taught in the second year are designed to provide students with a broad range of skills and expertise in diverse and valuable areas of business where they might find employment in the future such as customer service, visual merchandising, human resources and training.