Apprenticeship Standard: Multi-Channel Marketer L3

Knowledge This apprenticeship provides apprentices with comprehensive knowledge in key areas of marketing. This includes understanding market research techniques to analyse consumer behaviour and market trends, mastering content creation for various platforms, and learning effective social media management strategies. Apprentices also gain insights into data analysis to measure campaign effectiveness, SEO and SEM to optimise content for search engines, and email marketing to craft impactful campaigns. Additionally, they learn about brand management to build and maintain a strong brand identity, and customer relationship management (CRM) to handle customer interactions and data efficiently.

Skills This apprenticeship equips apprentices with a robust set of skills that enable them to execute successful marketing campaigns across multiple channels. They learn to create engaging content tailored to different audiences, manage and grow social media presence, and utilise analytics to inform marketing decisions. Skills in SEO and SEM help them improve online visibility, while email marketing techniques ensure effective communication with leads and customers. Brand management skills allow them to maintain a consistent brand image, and CRM skills enable them to manage customer data and interactions effectively. These skills ensure apprentices are well-equipped to adapt to the dynamic marketing landscape and drive business growth.

Behaviours Apprentices are expected to demonstrate professionalism, creativity, and adaptability. They should exhibit strong communication skills, both written and verbal, and be able to work effectively within a team. Additionally, apprentices are encouraged to show initiative, a proactive approach to problem-solving, and a commitment to continuous learning and improvement.

Typical Duties that an Apprentice will carry out in the workplace:

• Conducting market research to understand competitors and consumer behaviour.
• Creating and managing content for various digital and traditional marketing channels.
• Assisting in the planning and execution of marketing campaigns.
• Supporting the business’s centralised digital marketing team.
• Handling customer service tasks.
• Ensuring reports and presentations are of high quality.