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Level 2 Business Marketing

Marketing is essential to the success of all businesses in the UK, whether they are making products or offering services. The roles within marketing are varied and include digital marketing, advertising, sales, content creation and relationship management of customers.

Why Choose This Course?

This qualification has been developed in consultation with employers in marketing to ensure that you learn the skills and behaviours that will give you the best opportunity to be successful when applying for employment. All the content relates directly to the skills, knowledge and behaviours expected by employers in marketing. Careers in marketing offer a fantastic progression pathway into a number of roles throughout an organisation, and the skills you can develop are transferable into most businesses. You will also enhance your broader skills in literacy and numeracy, which will be invaluable in supporting progression in other areas. In addition, you will develop transferable technical and practical skills in communication and research and project work.

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Start date: 07/09/2023

Course code
P2BUSMA23P
Level
Level 2
Location
Penwith College
Duration
1 year
Qualification
Other

What Will I Learn?

The areas you will cover include:

  • Marketing in business
  • Marketing activities
  • Digital marketing communication
  • Marketing campaigns.

Where Will It Take Me?

The Level 2 course will prepare you to take the next steps on your journey, providing you with a sound basis to progress further in marketing to a Level 3 qualification or an Apprenticeship. Career options may include Digital Sales Assistant, Marketing and Branding Assistant, Marketing and Communications Assistant, Sales Agent, Sales Associate.

Assessment Arrangements

The majority of assessments will be in the form of coursework or pieces of extended writing which allow students to thoroughly show their understanding of business topics and concepts and really give of their best.  Students will also develop skills in communication, teamwork, research, and analysis which are valuable skills.

Entry Requirements

Three GCSEs at Grade 3 or above to include English Language or Literature and/or Mathematics.

Information & Support

The course aims to give you a varied learning experience and will be a combination of a student centred approach to learning, involving research for assignments, guest speakers, lectures, group work and discussions and, where possible, visits.

An experienced team of lecturers, many of whom have relevant industry experience, will support your learning. You will need to be prepared to work hard independently, carry out in depth research and use a variety of sources of information.

We encourage all students to read widely and conduct their own research into the topics they are studying. There are a wide range of materials available across the campus to support this ranging from newspapers, textbooks and the Moodle site.

There will be regular 1:1 meetings with your tutor to review your progress and, where appropriate, you will be given the opportunity to attend drop in sessions, tailored 1:1 support, as well as a variety of opportunities to stretch and challenge the most able students. We encourage you to proactively engage with the support available in order to reach your full potential.

Want to talk to someone?

Do you have a question that we haven't answered so far? Talk to our admissions team. We're here Monday-Friday 8.30am-4.30pm.

What you could earn

  • Marketing and Sales Directors
  • Financial Managers and Directors
  • Chartered and Certified Accountants
  • Financial and Accounting Technicians
  • Advertising Accounts Managers and Creative Directors
  • Financial Accounts Managers
  • Sales Accounts and Business Development Managers
  • Marketing Associate Professionals
Potential Salary

£63,547

Entry Level Salary

£21,857

Average Salary

£122,465

Annual openings in Cornwall

110

Potential Salary

£48,150

Entry Level Salary

£17,426

Average Salary

£107,159

Annual openings in Cornwall

88

Potential Salary

£35,579

Entry Level Salary

£15,462

Average Salary

£60,867

Annual openings in Cornwall

29

Potential Salary

£34,287

Entry Level Salary

£16,764

Average Salary

£65,282

Annual openings in Cornwall

6

Potential Salary

£38,718

Entry Level Salary

£18,052

Average Salary

£74,776

Annual openings in Cornwall

7

Potential Salary

£29,902

Entry Level Salary

£13,641

Average Salary

£56,458

Annual openings in Cornwall

67

Potential Salary

£41,215

Entry Level Salary

£22,374

Average Salary

£80,022

Annual openings in Cornwall

179

Potential Salary

£24,024

Entry Level Salary

£13,579

Average Salary

£49,018

Annual openings in Cornwall

67

Our colleges

Truro College
College Road
Truro
Cornwall
TR1 3XX

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