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Home » Courses » Level 2 Business Marketing

Level 2 Business Marketing

Marketing is essential to the success of all businesses in the UK, whether they are making products or offering services. The roles within marketing are varied and include digital marketing, advertising, sales, content creation and relationship management of customers.

Why Choose This Course?

This qualification has been developed in consultation with employers in marketing to ensure that you learn the skills and behaviours that will give you the best opportunity to be successful when applying for employment. All the content relates directly to the skills, knowledge and behaviours expected by employers in marketing. Careers in marketing offer a fantastic progression pathway into a number of roles throughout an organisation, and the skills you can develop are transferable into most businesses. You will also enhance your broader skills in literacy and numeracy, which will be invaluable in supporting progression in other areas. In addition, you will develop transferable technical and practical skills in communication and research and project work.

Apply for this course

Start date: 09/09/2024

Course code
P2BUSMA24P
Level
Level 2
Location
Penwith College
Duration
1 year
Qualification
Other

What Will I Learn?

The areas you will cover include:

  • Marketing in business
  • Marketing activities
  • Digital marketing communication
  • Marketing campaigns.

Where Will It Take Me?

The Level 2 course will prepare you to take the next steps on your journey, providing you with a sound basis to progress further in marketing to a Level 3 qualification or an Apprenticeship. Career options may include Digital Sales Assistant, Marketing and Branding Assistant, Marketing and Communications Assistant, Sales Agent, Sales Associate.

Assessment Arrangements

The majority of assessments will be in the form of coursework or pieces of extended writing which allow students to thoroughly show their understanding of business topics and concepts and really give of their best.  Students will also develop skills in communication, teamwork, research, and analysis which are valuable skills.

Entry Requirements

Three GCSEs at Grade 3 or above to include English Language or Literature and/or Mathematics.

Information & Support

The course aims to give you a varied learning experience and will be a combination of a student centred approach to learning, involving research for assignments, guest speakers, lectures, group work and discussions and, where possible, visits.

An experienced team of lecturers, many of whom have relevant industry experience, will support your learning. You will need to be prepared to work hard independently, carry out in depth research and use a variety of sources of information.

We encourage all students to read widely and conduct their own research into the topics they are studying. There are a wide range of materials available across the campus to support this ranging from newspapers, textbooks and the Moodle site.

There will be regular 1:1 meetings with your tutor to review your progress and, where appropriate, you will be given the opportunity to attend drop in sessions, tailored 1:1 support, as well as a variety of opportunities to stretch and challenge the most able students. We encourage you to proactively engage with the support available in order to reach your full potential.

Meet the staff, tour the campus and find out about life as a student at one of the best colleges in the country.

What you could earn

  • Marketing and Sales Directors
  • Financial Managers and Directors
  • Chartered and Certified Accountants
  • Financial and Accounting Technicians
  • Advertising Accounts Managers and Creative Directors
  • Financial Accounts Managers
  • Sales Accounts and Business Development Managers
  • Market Research Interviewers
Potential Salary

£152,476

Entry Level Salary

£28,913

Average Salary

£68,495

Annual openings in Cornwall

54

Potential Salary

£136,498

Entry Level Salary

£19,455

Average Salary

£54,991

Annual openings in Cornwall

133

Potential Salary

£67,390

Entry Level Salary

£18,114

Average Salary

£38,413

Annual openings in Cornwall

39

Potential Salary

£76,379

Entry Level Salary

£17,183

Average Salary

£37,832

Annual openings in Cornwall

5

Potential Salary

£63,515

Entry Level Salary

£25,514

Average Salary

£36,890

Annual openings in Cornwall

10

Potential Salary

£66,973

Entry Level Salary

£16,426

Average Salary

£33,173

Annual openings in Cornwall

18

Potential Salary

£84,515

Entry Level Salary

£25,256

Average Salary

£47,483

Annual openings in Cornwall

78

Potential Salary

£32,910

Entry Level Salary

£7,917

Average Salary

£20,459

Annual openings in Cornwall

5

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