This year’s work for the BA Applied Media has been produced in shadow of AI’s rise and its threat to creative practice from text to image/moving image to replacing voice-over artists, script-writers and musicians. While software companies have been quick to add AI capabilities to their programmes creatives are endeavoring to find the balance between authentic analogue production and the hyper-real world of these new technologies. The student’s work has been made in the context of this new landscape; from Ben Clarke Grose’s nostalgic throwback to the pre-internet world of 90s table top games, Liz Jenkin’s use of infra-red technology to capture representations of loss, Gordon Cookson’s straight observations of the natural world hidden beneath our feet to Claudius Cooper’s introspective look at his own life and the influences that have affected his personal and creative growth, from real life to the digital realm.
The work on show at this year’s exhibition clearly demonstrates the range of creativity and media skills the students have gained through the three years of their studies at Truro and Penwith College. They have developed concepts and ideas that will be key for creative businesses throughout Cornwall or to develop their own work as creative media practitioners, adding to the rich cultural life of Cornwall and beyond.
The BA (Hons) Applied Media has been set up to explore a range of different media skills in order to develop a distinct creative media practice. This might include areas such as photographic practice, film making, print publications or graphic media. The philosophy of the programme is underpinned by the concept of 360 Degree Media– this approach ensures that students are fully equipped for the21st century media industry upon graduation. Due to the convergence of media practices and great technological changes within the industry, the course aims to bring together skills and methods of media production in relation to social, cultural, industrial, commercial and promotional environments.
The structure of the course helps students to balance an understanding of specialist knowledge and a wider awareness of a range media industries. Graduates from the course have subsequently become freelancers, while others have joined local creative agencies or marketing departments. Previous students have set up video production companies, a sound engineering studio, a magazine design company, and a wedding photography business while others are producing work for several print and web publications around Cornwall. Other career options include content creator, social media management, self-shooting director/producer, marketing, magazine design, print and web design and education.
This year’s degree show will be at Gray’s Wharf, Commercial Road, Penryn TR10 8AE
21 – 25 May 2024 10am – 4pm
Private View Tuesday 21 May, 6pm – 8pm
If you would like to contact us about any of the student’s work please email Sue Lewis at suelewis@truro-penwith.ac.uk
