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Marketing and sales directors plan, organise and direct market research and formulate and implement an organisation’s marketing and sales policies.

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

Design and development engineers conceive engineering designs from product ideas or requirements in mechanical, electrical and electronic engineering.

Jobholders in this unit group manage, coordinate and technically supervise specific IT projects and programmes of a discrete duration and/or budget.

Jobholders in this unit group design, develop and maintain websites to meet a client’s specified requirements.

Jobholders in this unit group investigate and write up stories and features for broadcasting and for newspapers, magazines and other periodicals, evaluate and manage their style and content and oversee the editorial direction of these types of output and publication.

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Artists create artistic works using appropriate techniques, materials and media; design artwork and illustrations; and restore damaged pieces of art.

Actors, entertainers and presenters sing, portray roles in dramatic productions, perform comedy routines, gymnastic feats and tricks of illusion, train animals to perform and perform with them, and introduce and present radio and television programmes.

Arts officers, producers and directors assume creative, financial and organisational responsibilities in the production and direction of television and radio programmes, films, stage presentations, content for other media, and the promotion and exhibition of other creative activities.

Workers in this unit group operate and assist with still, cine and television cameras and operate other equipment to record, manipulate and project sound and vision for entertainment, cultural, commercial and industrial purposes.

Graphic designers use illustrative, sound, visual and multimedia techniques to convey a message for information, entertainment, advertising, promotion or publicity purposes, and create special visual effects and animations for computer games, film, interactive and other media.

Marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Printers set up and operate various small offset printing presses and digital printing processes.

Print finishing and binding workers bind books and other publications and finish printed items by hand or machine.

Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.

Printing machine assistants set and operate letterpress, platen or cylinder, lithographic and photogravure printing machines, photocopiers, office printers, duplication machines and other reprographic equipment.