Judges will be looking for evidence that the apprenticeship programme has benefited the business and the significance of these benefits. For a top score there should be evidence of tangible benefits e.g. improved efficiency, cost savings, product quality, value added or sales increases.

Judges will be looking for a combination of the employer supporting both academic achievement and personal development. To achieve a top score, learners will have been supported in their studies to achieve the best possible outcome by their own personal standards. There should also be strong evidence and practical examples of learners being given good levels of responsibility, opportunities to develop their skills, experience and to develop on a personal level.

In this section judges will look for reasons that set this nomination apart and make it stand out as a potential winner. For a top score, the programme, and practical examples of its success, should be an example for other employers to follow, judges will consider and rate the apprenticeship programme's outcomes based on the value they would add to their own business and its teams.